Entrepreneurs with a “Build It and They Will Come” Mentality Are Destined to Fail

Will Russell, the CEO of Russell Marketing, specializing in e-commerce launch marketing, which has helped hundreds of entrepreneurs validate their ideas and execute successful launches joins eCommerce Radio. His new book is, Launch in 5: Take Your Idea from Lightbulb Moment to Profitable Business in Record Time. This episode of eCommerce Radio is in association with the Author Channel. Listen to host Eric Dye & guest Will Russell discuss the following: * What's the number one mistake you see new entrepreneurs make? * How can someone implement your strategies on a limited budget? * How should entrepreneurs be navigating their strategies during an economic downturn? How does a recession/global uncertainty affect the launch industry? * What are some of the your favorite launch campaigns that you've worked on? * If you had one piece of advice for new entrepreneurs, what would it be? Will Russell is CEO of Russell Marketing, specializing in e-commerce launch marketing, which has helped hundreds of entrepreneurs validate their ideas and execute successful launches. He has been featured in Business Insider, Forbes, Crain’s New York, Indiegogo, StartUp Nation and more. His new book is, Launch in 5: Take Your Idea from Lightbulb Moment to Profitable Business in Record Time (Nicholas Brealey, Nov. 8, 2022). Websites: https://www.launchin5book.com | https://russellmarketing.co People also listened to this:  Insights for Cultivating Creativity from a Marketing Mastermind