EPISODE · Jun 10, 2021 · 45 MIN
Entrepreneurship Mistakes — Victoria Wieck on Owning Your Brand and Platform
from My Favorite Mistake: Learning Without Blame in Business and Leadership · host Mark Graban
World-renowned jewelry designer and entrepreneur Show notes: https://www.markgraban.com/mistake75 My guest for Episode #75 of the My Favorite Mistake podcast is Victoria Wieck, a world-renowed jewelry designer, entrepreneur, author, and someone who has spent more than two decades on two different cable TV shopping channels. Victoria's parents immigrated from South Korea when she was very young and, starting with no money, she worked her way up to selling over 10 million pieces of jewelry over her career. Victoria has a BS in Economics from UCLA and an MBA from USC. From 1998 until 2017, she was on HSN sharing her unique jewelry designs with millions of viewers with her monthly shows. She took some time off to plan her daughter’s wedding and to write a novel… but she came back to TV, sharing her elegant, affordably priced jewelry on ShopHQ through her weekly shows. Victoria is hosting a free webinar on June 24th called “How to Make More Money and Work Less.” The registration form can be found at the bottom of her website. Questions and topics include: Her podcast, “Million Dollar Hobbies“ Her upcoming book, Living the American Dream Why it was a mistake to give HSN full rights to her social media and online presence The problems with the contract that she signed “Don’t build your castle on somebody else’s land” The film “Our Darkest Hour” “Success is not final; failure is not fatal.” — Winston Churchill Her mission – help create a million millionaires Mistakes entrepreneurs make? Her novel Shattered Sky Find Victoria on Social Media: Instagram Facebook LinkedIn Twitter --- Support this podcast: https://podcasters.spotify.com/pod/show/favorite-mistake/support
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What this episode covers
In this episode of My Favorite Mistake, world-renowned jewelry designer and entrepreneur Victoria Wieck shares a costly mistake that reshaped how she thinks about business, branding, and independence. After decades of success selling millions of products on television shopping networks, Victoria realized she had built her professional “castle” on someone else’s land—without owning her audience, digital presence, or platform. This conversation explores entrepreneurship mistakes, personal brand ownership, platform risk, and why creators and business owners must control their own audience to achieve sustainable success.
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Entrepreneurship Mistakes — Victoria Wieck on Owning Your Brand and Platform
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