Entrepreneurship Reality Check: Navigating Pressure and Long-Term Commitment with Jesse Coslov

In this episode of Growth Class, host Phil Masiello interviews Jesse Kozlov, Co-Founder and CEO of The Dog Stop. They explore the realities behind entrepreneurship and franchising, breaking down why not everyone is suited to business ownership and what it truly takes to sustain and scale a company. Jesse shares candid insights on the pressures of running a business, from the shift to 24/7 responsibility to the long-term commitment required once you take the leap. The conversation also highlights one of the most overlooked drivers of success: a relentless focus on the customer. Jesse explains how consistently viewing decisions through the lens of the customer—and later, the franchisee—has shaped the company’s growth, simplified complex decisions, and built long-term trust. The Dog Stop website: https://thedogstop.comThere are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.They’re just regurgitating what they read in someone else’s book.That’s not me. I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.And now, my team and I help brands do it every single day — across eCommerce, retail, and digital. We don’t just advise — we execute. We write the playbook.So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.This show is real strategies, real tactics, and real talk.https://www.facebook.com/philmasiellohttps://www.instagram.com/philmasiello/https://www.tiktok.com/@philmasiellohttps://www.linkedin.com/in/phil-masiello/https://www.youtube.com/@philmasiello#StartupGrowth #EcommerceTips #ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth