Entrepreneurship through the lens of a 1st-gen American, person of color, and a woman: GoodFynd’s Sofiat Abdulrazaaq

“People think once you raise money, that it gets easier. No. You only have more to prove.” - Sofiat AbdulrazaaqYears ago, Sofiat wanted to check out a food truck a friend had recommended and was unable to find it. This catapulted her and her friends into a journey to create GoodFynd, a way to connect customers to mobile businesses, helping food trucks to be more visible and profitable.Sofiat is a first-generation American, born to immigrants from Nigeria. After getting a law degree and working in the field, she still had entrepreneurship in the back of her mind, influenced by her grandmother growing up. When her co-founder came to her with the idea for GoodFynd, she knew it was time to dive in. Sofiat tells us about the impact of the company beyond food, helping diverse business owners and bringing accessibility to affordable, authentic cuisine in food deserts. Sofiat discusses what she calls “servant leadership” and how she’s found success with that mindset. In this episode, Carol and Sofiat talk about how she met her co-founders and how being friends has caused issues but has also been helpful in situations. You’ll hear about the process of getting funded as both a person of color and a woman and how an unexpected call transformed the journey. Learn more about Sofiat Abdulrazaaq and GoodFynd. You can find more information on all our episodes at Vertical Elevation, and you can find Carol on LinkedIn, Twitter, and Instagram.