Entreprise SaaS vs SMB con Xavi Casals

What this episode covers

Esta semana hablamos con Xavi Casals, CEO y founder de Parlam, sobre su trayectoria hasta la fundación de Parlam, un software de gestión de traducción. Nos habla de la dificultad de adopción de un producto que el cliente no sabe que necesita, lo cual alarga el ciclo de venta a un año o más. Esto contrasta con la facilidad de implantación de sus soluciones de localización, que pueden integrarse en un día. Nos explica también cómo ataca en paralelo con dos productos distintos a enterprise y a SMB y las dificultades de esta dualidad. Video:https://youtu.be/9Mj33H-ZDdQ

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Frequently Asked Questions

How long is this episode of Podcast de Itnig: Historias de startups?

This episode is 46 minutes long.

When was this Podcast de Itnig: Historias de startups episode published?

This episode was published on September 25, 2018.

What is this episode about?

Esta semana hablamos con Xavi Casals, CEO y founder de Parlam, sobre su trayectoria hasta la fundación de Parlam, un software de gestión de traducción. Nos habla de la dificultad de adopción de un producto que el cliente no sabe que necesita, lo...

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