Entretien avec Laurent Maruani, Professeur à HEC, sur l'apprentissage du digital (MDF89)

from Minter Dialogue sur la Marque et le Leadership (minterdial.fr) · host Evergreen Podcasts | Minter Dial

Minter Dialogue #89 — Cet entretien est avec Laurent Maruani, professeur emeritus a HEC a Paris, où il coordonne le Dept du Marketing et est responsable de programmes spécifiques d’entreprises. Il enseigne des cours spécialisés, tels que le Marketing Stratégique et le Management du Talent. Laurent Maruani enseigne en France à l’Ecole Polytechnique ainsi qu’à l’étranger, aux EU (UCLA), Russie, Liban, Vietnam. Membre du UNAB, Professeur Maruani, participe également à l’observatoire de Netexplo. Laurent Maruani nos livre, dans cet entretien, des perles sur le sujet du digital, la transformation en entreprise et le rôle du leader dans cette transformation. Un entretien passionnant.

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This episode was published on February 24, 2015.

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