Entretien avec Marion Beaux , resp. marketing d’Alliance Piscines, Trophée Meilleure Marque 2024.

from Les Podcasts de Meilleure Chaîne de Magasins · host Meilleure Chaîne de Magasins

Rencontre avec Marion Beaux , responsable marketing d’Alliance Piscines, lauréat Trophée Meilleure Marque 2024. Entretien mené par Pierre ThivoletAlliance Piscines qui fête ses 30 ans en 2024, est devenue le leader européen de la « piscine coque ».Cette entreprise familiale créée à Roquefort-La-Bedoule s’est développée autour d’une alliance entre l’industriel qui fabrique ces coques dans 7 usines partout en France et un réseau de piscinistes installateursComment gère-t-on ces 2 métiers ? Comment anime-t-on un réseau d’installateurs ?Comment est née la « marque » alliance piscines » ?Quel rôle joue cette marque vis-à-vis du réseau de piscinistes ? Vis-à-vis de la clientèle ?Quelles sont les perspectives d’avenir pour les piscines à l’heure des préoccupations écologiques ?Et comment devient-on la responsable marketing d’une telle marque ?Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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This episode was published on September 26, 2024.

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