Entrevista a Paul Capriotti #43

from Branding Escolar · host Miquel Rossy

¿Qué es la cultura corporativa y como influye en la marca de la escula? ¿Por qué queriéndo destacar acabamos vendiendo todos lo mismo: innovación, robótica, personalización, proyectos…? ¿Es cierto que cada vez es más importante para la marca, las conductas coherentes de las personas? Hablamos con Paul Capritti, docente universitario de branding y comunicación. Transcripción de la entrevista:https://paulcapriotti.wordpress.com/libros/Enlace a los libros de Paul Capriottihttps://paulcapriotti.wordpress.com/libros/

Episode metadata supplied by the publisher feed · Published Jan 13, 2020

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Entrevista a Paul Capriotti #43

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