EPISODE · Nov 26, 2024 · 7 MIN
Entry 10: Marketing is only effective if it’s memorable
from Diary of a first-time CMO volume 2 · host Cognism
What’s the point in spending ages crafting a marketing campaign, only for it to be forgotten in a matter of seconds… that’s not going to drive any lasting results. Which is why being memorable is one of the most important things you can do as a marketer.
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Entry 10: Marketing is only effective if it’s memorable
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