EPISODE · Nov 26, 2024 · 3 MIN
Entry 11: How to reach the modern B2B buyer
from Diary of a first-time CMO volume 2 · host Cognism
On one episode of The Loop podcast, Antonia Wade, CMO of PwC joined Alice to discuss their various solutions to the evolved buyer journey. In this episode, Alice breaks down Antonia’s approach.
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Entry 11: How to reach the modern B2B buyer
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