EPISODE · Nov 26, 2024 · 3 MIN
Entry 20: Launching long form content that isn’t a gated eBook
from Diary of a first-time CMO volume 2 · host Cognism
Downloading content doesn’t equal intent to buy. Which is why we don’t create gated content anymore. That doesn’t mean we don’t create long form content, however. Listen to find out how we put out long form content, without gates.
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Entry 20: Launching long form content that isn’t a gated eBook
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