Entry 37: Mistakes we made expanding into DACH

from Diary of a first-time CMO volume 2 · host Cognism

Not every venture is immediately successful. However, the lessons we learn from doing things the wrong way, teach us a lot about how to do things next time. This entry goes into details on what went wrong in our DACH expansion, and how we used this to launch effectively into France.

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This episode was published on November 26, 2024.

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