Entry 4: Acting as a subject matter expert

from Diary of a first-time CMO volume 2 · host Cognism

Generally speaking, audiences are far more willing to engage with posts and updates from people, verses from businesses. This ultimately comes down to the trust that we have in those subject matter experts. That’s why SMEs are a crucial part of Cognism’s strategy.

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This episode is 4 minutes long.

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This episode was published on November 26, 2024.

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