Environmentally Friendly Home Care Packaging is the new Trend in the UAE

Home care companies in the United Arab Emirates are seeking new ways to position products as environmentally friendly and sustainable. Consequentially, positioning products as environmentally friendly can also mean reducing pack sizes and packaging costs. Unilever led the way for this trend releasing liquid laundry detergent concentrate in smaller pack sizes in the Middle East, and in the next several years concentrated liquids are expected to perform well across all of home care.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.