EO Products: Susan Griffin-Black & Brad Black episode artwork

EPISODE · Jul 15, 2019 · 59 MIN

EO Products: Susan Griffin-Black & Brad Black

from How I Built This with Guy Raz

In the early 1990s, Susan Griffin-Black was working for Esprit in San Francisco. On a business trip to London, she walked into a Covent Garden apothecary shop, picked up a bottle of lavender oil and took a whiff. The aroma — "like being in a beautiful garden" — literally changed her life. That was the inspiration to develop her own line of essential oil products. For 15 years, she and her husband and co-founder Brad Black barely scraped by, but the business eventually thrived. And though their marriage ultimately ended, their partnership continues. PLUS for our postscript "How You Built That," Lia Heifetz of Barnacle Foods describes how she and her partners turned Alaskan bull kelp into pickles and salsa. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode metadata supplied by the publisher feed · Published Jul 15, 2019

Embed this episode

NOW PLAYING

EO Products: Susan Griffin-Black & Brad Black

0:00 59:58

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

No similar episodes found.

No similar podcasts found.

Frequently Asked Questions

How long is this episode of How I Built This with Guy Raz?

This episode is 59 minutes long.

When was this How I Built This with Guy Raz episode published?

This episode was published on July 15, 2019.

Can I download this How I Built This with Guy Raz episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!