EOFY ad waste: Why everyday Aussies are footing the bill for Government self-promotion

Political advertising expert Toby Ralph joined Jason Matthews on 4BC Mornings to break down why government-funded ad blitzes rarely change voter minds and often just end up annoying the public. He warned that growing public frustration with major political parties is driving Australia closer to a multi-party democracy, as smaller movements gain financial traction.See omnystudio.com/listener for privacy information.