Ep 004 - To Collab or not to Collab

Josh & Fabs discuss the recent announcement that Stone Island and New Balance have signed a multi-year deal and what kind of sneakers that could bring. Fabs has a funny LPU story (where an L became a W and then turned into an L again) and Josh has his sights set on some tasty upcoming drops. The meaty part of this episode is dedicated to sneaker collaborations, what goes into them, why they exist, and what constitutes success — from the brand, creative, and consumer POVs.