EP 005 - Brian Takumi

Oakley’s VP of Soul & Creative Brian Takumi joins Shady Characters to trace 28 years shaping the brand—from BMX roots to the iconic Square O, from wild Foothill Ranch culture to leading creative in a 200k-person matrix. He unpacks storytelling, “physics elevated to an art form,” and why AI is a tool—not the soul—of design.

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How long is this episode of Shady Characters?

This episode is 56 minutes long.

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This episode was published on September 6, 2025.

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