Ep 007 Interview with Ben Chiriboga of NEXL

I'm Charlie Uniman, your host of the Legal Tech StartUp Focus podcast. This episode departs from the guest-interview format that we've used in previous episodes. Instead, what we have here is a joint podcast with Ben Chiriboga, whom I'm very proud to call a friend. Ben is the Head of Growth at NEXL, a legal tech startup in its own right and a platform for growing lawyers' global referral network (www.nexl.io). Ben's also a mastermind marketing and growth strategist and hosts his own Legal Tech Growth podcast (more on Ben's podcast below). As you'll hear, Ben and I riff on legal tech in a wide-ranging discussion of (i) what makes for great legal tech conferences (we had both just returned from LegalGeek London when we recorded the podcast), (ii) speaking of legal tech conferences, the next editions of both the InspireLegal get-together, coming in February 2020 -- right after New York LegalWeek concludes -- and Legal Geek North America, coming sometime in the spring in 2020, (iii) marketing ideas for legal tech startups, including the fact that the "end-user" approach to legal tech startup marketing is upon us (and where and how this "bottom's-up" approach to legal tech marketing makes the most sense) and (iv) book recommendations for lay folks who have an interest in artificial intelligence (a technology that gets a lot of buzz in legal tech). Ben already beat me to the punch and published this discussion (which took place way back on Halloween this year) a few weeks ago on his Legal Tech Growth podcast (which can be found at www.soundcloud.com/ben-chiriboga/sets/legaltecg-growth-media). The Legal Tech StartUp Focus podcast itself can be found at www.legaltechstartupfocus.com/podcast and by searching for "legal tech startup focus" in your favorite podcast app.