EP 008: Create an Origin Story With AI That Earns Trust

Most prospects decide who to contact before the first meeting—and your website story is doing the selling. In this episode, we break down how to use AI (especially voice mode) to uncover a financial advisor origin story that builds trust, reinforces your niche, and ends with real conviction. You'll get a practical eight-prompt framework that helps you move past generic bios and "passionate about helping people" language—toward specificity, credibility, and differentiation. Key insights in this episode: • The 3 elements every trust-building origin story needs • Why voice mode beats typing for story discovery • How to anchor credibility with real proof and judgment • A conviction close that signals authority This episode is especially useful for: • Advisors rewriting their website "About" page • Advisors refining niche positioning and messaging • Advisors who sound like "every other advisor" Subscribe to the AI for Advisors email newsletter: www.horsesmouth.com/aiemail Get AI training for financial advisors with the AI Powered Financial Advisor virtual training program: www.horsesmouth.com/ai