Ep.01 | 購物車千萬別急結帳：24小時原則與大腦防禦

from Justin & Genevieve｜只是聽‧就能飛 · host Justin & Genevieve

【本集介紹】半夜滑手機，手指總是不聽使喚按下「立即購買」嗎？其實，這場消費戰爭發生在你的大腦裡！本集我們將從神經經濟學與消費心理學出發，幫你理出一套實用的「大腦血拼交戰守則」，帶你重新奪回錢包的主導權。【本集精彩重點】01:40 拋棄迷思！大腦根本不是統一的指揮官，而是永遠在吵架的會議室02:40 左肩的小惡魔「依核」產生渴望，右肩的小天使「腦島」提醒付錢的痛苦03:26 常常加班又過勞的理性會計師「前額葉皮質」，負責分析成本效益05:13 現代數位行銷如何幫小惡魔開外掛，並把小天使和會計師鎖在門外06:53 製造稀缺感觸發「錯失恐懼症」(FOMO)，讓你覺得再不買就沒了07:59 「零價效應」的魔力：為了一點免運費而花更多的錢09:59 雙曲線貼現與「先買後付」(BNPL)：極度高估現在的快樂，極度低估未來的痛苦11:14 山道猴子的一生與無卡分期詐騙案背後的大腦陷阱13:35 大腦防禦第一招：刻意增加結帳摩擦力，刪除購物 APP 裡的信用卡資訊14:11 大腦防禦第二與第三招：啟用 24 小時法則，以及嘗試感受付錢痛苦的「現金療法」15:20 最根本的一招：訓練會計師區分短暫的「享樂」與持久的「快樂」16:47 認知自衛術是否能應用在群體層面，訓練出更理性的社會大腦？【本集專屬連結區】🎬 觀看 YouTube 影像版📥 閱讀本集深度文章——————💬 聽完這集，檢視一下自己最近的一筆「衝動消費」，你覺得是因為大腦裡的哪一個角色佔了上風呢？歡迎在評論區跟我們分享你的故事！留言告訴我你對這一集的想法： https://open.firstory.me/user/cmljfkupz00xu01xpg2qf3as2/comments【Justin & Genevieve｜只是聽‧就能飛】這是一個專注於應用心理學與自我成長的節目。我們將艱澀的理論轉化為生活實戰智慧，陪你升級心智系統。【相關連結】🎬 訂閱 YouTube 頻道🌟 追蹤 Instagram📘 追蹤 Facebook 粉專📝 閱讀深度文章 (方格子)✉️ 合作邀約：[email protected] Powered by Firstory Hosting

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Ep.01 | 購物車千萬別急結帳：24小時原則與大腦防禦

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This episode was published on June 12, 2026.

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