EP 01: Why Growing Plants Is Getting Harder (and What to Do About It) episode artwork

EPISODE · Apr 21, 2026 · 11 MIN

EP 01: Why Growing Plants Is Getting Harder (and What to Do About It)

from How We Grow · host Chad Massura

🌱 In this first episode of How We Grow, I share why I started this show, how I went from being a lifelong soil nerd to building Rosy, and why I believe growers need better answers as costs, water pressure, and input challenges keep rising.I also get into what pushed me to question traditional peat-based media, why I became obsessed with biochar, and why I think performance has to come first if we want real sustainability to scale.On this show, I want to bring on researchers, growers, operators, and industry leaders to have honest, practical conversations about what’s actually working in horticulture today and where growing is headed next. 🌿✨ In this episode:* Why growing is getting more complex* What made me rethink peat and traditional media* How biochar became central to Rosy* Why performance-first matters* What you can expect from *How We Grow*🔗 Follow along:[Rosy Soil](https://rosysoil.com/)[X](https://x.com/PodcastsRosy)IG: @howwegrowpodTikTok: @howwegrowpod

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EP 01: Why Growing Plants Is Getting Harder (and What to Do About It)

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