Ep. 010: Impact Case Study | How to Turn a Personal Challenge into Public Change with Erica Feggeler of Low Ultraviolet

Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place. Welcome to The Good Press Pod, your purpose-driven PR podcast. Every Monday, join your host and founder of ⁠⁠⁠⁠⁠⁠⁠⁠Good Press,⁠⁠⁠⁠⁠⁠⁠⁠ Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference. Today on the Good Press Pod, Lindsey chats with Erica Feggeler, the CEO and founder of Low Ultraviolet, a revolutionary UPF 50+ lifestyle brand. From her mother’s melanoma diagnosis to creating stylish, sun-protective apparel, we dive into Erica's impact-driven story as she works to builds a community vested in skin cancer awareness. Ready? Here’s a peek at what’s in the episode: [00:05:23] - Meet Erica and learn how a single phone all reshaped her priorities and led her down a path of entrepreneurship. [00:08:58] - Discover the ways she uses her personal challenge to advocate for change, helping aid in skin cancer research. [00:11:42] - Learn how impactful business is amplified through collaboration and conversation with partners, which can be applied to all industries. [00:14:51] - Discover the ways Low Ultraviolet uses their impact-driven public relations to prioritize listening and relationship building. [00:18:15] - Learn tactical tips for how to engage, not just sell, including Erica's best practices for building connection and community nurturing. [00:34:13] - Hear about how you can support Low Ultraviolet this May for Skin Cancer and Melanoma Awareness Month. Grab your notepad and join us for The Good Press Pod!  ### Want to learn about our guest, Erica, and her business, Low Ultraviolet? Visit the ⁠website⁠ and shop! Connect with Low Ultraviolet on Instagram. Follow Low Ultraviolet on Tik Tok. Looking for another great podcast? Check out The Ultraviolet Tide every Tuesday for a healthy dose of skincare tips and tricks, lifestyle advice, and skin cancer + melanoma advocacy. May is Skin Cancer and Melanoma Awareness Month. Learn about how you can protect yourself and support others by visiting The Ultraviolet Tide. ### Say hi! DM us on ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ and share your favorite moments from this episode so we can connect!  Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you! ⁠⁠⁠⁠⁠⁠⁠⁠Download our FREE Good Press Social Impact PR Playbook ⁠⁠⁠⁠⁠⁠⁠⁠to start your impact-focused PR strategy today. Get the latest and greatest from The Good Press Pod straight to your inbox. ⁠⁠⁠⁠⁠⁠⁠⁠Join our email list! ⁠⁠⁠⁠⁠⁠⁠⁠ Interested in working with the Good Press team in 2024? Check out our ⁠⁠⁠⁠⁠⁠⁠⁠client interest form.⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Host, Lindsey: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow Good Press on Socials: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ This podcast is an MHH Media production. Get to know ⁠⁠⁠⁠⁠⁠⁠⁠MHH Media!⁠⁠⁠⁠⁠⁠⁠⁠ Want more fun marketing content? ⁠⁠⁠⁠⁠⁠⁠⁠Check out the Marketing Happy Hour podcast.⁠