Ep. 010 - Mindset Matters with B. Perlowin

Entrepreneurship often overlooks the critical role of mindset—yet it’s a game-changer. In this episode, we tackle the often-untouched subject of mindset in entrepreneurship with the incredible B. Perlowin, a life and leadership coach who transformed from a "reluctant entrepreneur" into a powerhouse. We explore the unique obstacles women face in the entrepreneurial world, from battling imposter syndrome to navigating the discomfort of sales and marketing. B. shares her insights on the importance of recognizing and leveraging your unique strengths rather than conforming to traditional expectations of what an entrepreneur should be. B. introduces the idea of using the right "ruler" to measure your success, encouraging entrepreneurs to focus on their individual values and strengths instead of constantly comparing themselves to others. She emphasizes the power of community support and regular self-reflection to maintain motivation and direction. We also discuss practical strategies for aspiring and current entrepreneurs, including the importance of allowing others to say "no" instead of preemptively rejecting yourself, questioning your thoughts, and building a mission-driven business. Our guest, ICF-accredited coach Britney Perlowin, or simply B., brings a diverse background that shapes her empathetic approach to guiding clients through life transitions. As a pandemic mom, PPD survivor, and partner to an entrepreneur, B. helps clients embrace change by leveraging their strengths. Beyond coaching, she’s a mother of two with a passion for art, pop culture, and advocacy for marginalized communities. B.’s commitment to personal growth and inclusivity makes her an ideal coach for navigating life’s challenges. Join us as we explore how to develop a growth-oriented mindset, overcome self-limiting beliefs, and build a mission-driven business with B.’s invaluable insights. KEY TAKEAWAYS: Common challenges for new entrepreneurs include: feeling the pressure to be a "salesperson," balancing working on versus in your business, and dealing with self-doubt, among others. Using the right "ruler" to measure yourself is crucial. Focus on your unique strengths and capabilities rather than comparing yourself to others. Having a clear mission and purpose can help navigate doubts and challenges in entrepreneurship. Leveraging community and support networks is a key strength, especially for women in business. Having a framework for decision-making based on your values and priorities can help efficiently navigate challenges and opportunities. Regular self-reflection and "personal board meetings" can help maintain focus and motivation in entrepreneurship. DISCUSSION TIMELINE: 00:06 Journey into Entrepreneurship 01:13 Challenges of Entrepreneurship 04:57 Mindset and Self-Doubt 10:36 Navigating Imposter Syndrome 15:21 Unique Strengths and Mentorship 18:21 Embracing Your Unique Strengths 20:08 Navigating Setbacks and Failures 23:06 Leveraging Community and Empathy 25:36 Adopting a Growth Mindset 34:49 Practical Hacks for Women Entrepreneurs CONNECT WITH B.: Instagram: https://www.instagram.com/coachbperlowin LinkedIn: www.linkedin.com/in/bperlowin Website: www.bperlowin.com HOST INFO:Hi, y'all! I'm Raven O'Neal, a diversely curious serial entrepreneur with over a decade of experience. But the fun doesn't stop there. I'm also a mentor, wife, mother, and business expert. I see my business as an extension of all my personal and professional life experiences, embracing growth and learning from a few fumbles along the way. Throughout my business journey, I've supported over 500 female-led startups, advised more than 200 founders 1:1, and played a role in facilitating over $100M in funding. My calling is to help women transform their businesses and lives through collaboration and partnerships. I look forward to being with you every step of the way on your journey to growth and transformation. If you want to join the conversation, be sure to hit Subscribe wherever you get your podcasts. ⁠www.hackingthepatriarchypodcast.com