EP 010: The Biggest AI Writing Mistake Advisors Are Making

Many advisors are using ChatGPT to draft newsletters, LinkedIn posts, and client explainers—only to end up with writing that sounds polished but says nothing. In this episode, we unpack the biggest AI writing mistake: asking AI to write before you've decided what you actually think. You'll learn a simple four-stage workflow—think, prompt, refine, finalize—that protects your voice, strengthens your positioning, and helps AI amplify your judgment instead of replacing it. Key insights in this episode: • Why "fine" AI copy quietly weakens differentiation • The hidden first step: deciding your point of view • A prompting technique that forces better thinking (AI asks you questions) • A practical refine chain to remove "AI mush" and tighten structure This episode is especially useful for: • Advisors writing newsletters, market commentary, or thought leadership • RIAs who want content that builds trust and authority • Teams trying to scale content without losing voice or insight Subscribe to the AI for Advisors email newsletter: www.horsesmouth.com/aiemail Get AI training for financial advisors with the AI Powered Financial Advisor virtual training program: www.horsesmouth.com/ai