EPISODE · Sep 1, 2025 · 5 MIN
EP 011.医药行业营销策划洞察，带量采购常态化下的医药企业增长新逻辑
from MedVerse医路人
在带量采购全面铺开、创新药竞争高度内卷的背景下，医药企业该如何找到新的增长逻辑？本期节目，我们将以 市场真相—品牌真相—核心机会点（INSIGHT 框架） 为分析工具，结合PD-1、GLP-1等典型案例，全面拆解当下行业的机遇与挑战。🎧 本期亮点：市场真相品牌真相核心机会点行业趋势未来五大元动力在承压与机遇并存的环境下，找到真正属于企业的 增长破局点。关于节目《MedVerse 医路人》是一档聚焦医药行业职业发展、市场与学术推广、以及行业趋势观察的播客。我们希望通过行业解析、案例分享与对话讨论，帮医药人看清职场成长的底层逻辑，找到更清晰的发展路径。找到我们公众号：达维思MedVerse小红书：达利Dali视频号：达维思MedVerse收听渠道：小宇宙、喜马拉雅、苹果Podcast*扣子空间前往小宇宙评论区与主播互动
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EP 011.医药行业营销策划洞察，带量采购常态化下的医药企业增长新逻辑
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This episode is 5 minutes long.
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This episode was published on September 1, 2025.
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