Ep. 015: The ethics of church marketing

We’re used to marketing being the thing you use to sell a product, and it sometimes has connotations of deception and manipulation — “the ends justify the means.” But church marketing isn’t about sales. It’s about understanding your community. Today, we’re going to clear the air. We’re going to get biblical and dive in to the ethics of church marketing. =============== Related MyCom Articles Church Marketing Plan Tool – Recently optimized to take less time to create a plan http://www.umcom.org/learn/market-your-church Online Church Marketing Course https://www.umctraining.org/product?catalog=Church-Marketing View The UMC’s latest national advertising campaigns http://www.umcom.org/rethink-church/rethink-church Local church advertising articles http://www.umcom.org/services-products/local-church-advertising How to reach newcomers to your area with Facebook ads http://www.umcom.org/learn/how-to-reach-newcomers-to-your-area-with-facebook-ads Making the most of your advertising dollars http://www.umcom.org/learn/making-the-most-of-your-advertising-dollars =============== If you enjoyed this show, please go to umcom.org/mycomreview to write a review. Good reviews help other church leaders find us, so support the cause! MyCom Church Marketing Articles: http://www.umcom.org/mycom Sign up for MyCom e-Newsletter sent twice monthly: umcom.org/MyComSignUp We’d love your input! Send ideas to [email protected]