Ep 016 – Carving Out Space for your Business with Rachel Krich

Today Rachel Krich, founder of PlanItForU, shares how multiple disastrous vacations gave rise to her company, where she helps people create the vacation experience of their dreams. She shares the secret to overcoming her greatest enemy in running her business: perfection. She shares her thoughts on finding the intersection of your passion and a gap in the market, growing and tapping into her existing network to generate clients, and how she shifts her marketing and services when the travel industry grinds to a crawl. Rachel covers the importance of being clear on what your clients are actually paying for, the value in listening with empathy, and helping clients see that what they think they want is not always what they need. Whether you are in a service business and work with clients directly or market and sell products to a specific niche of customers, Rachel’s insights and thought process will be a real eye-opener for how you find and serve your consumer or client base.  This episode is brought to you by Adaptability Coaching. Want to reduce exhaustion, overwhelm, stress, and increase passion, engagement, and growth in yourself and your company? Learn to turn tough circumstances, reactions, and exhaustion into energy, excitement, and excellence for you and your company. Learn to become fast, flexible, and formidable. Learn more at www.DrYishai.com/Coaching  Guest Links:Instagram: @planitforu_ Facebook: @planitforutrips Website: planitforu.com Host Links:Podcast Website: https://thebusinesscouchwithdryishai.buzzsprout.com/Connect with Dr. Yishai: https://www.DrYishai.com/contact Dr. Yishai’s email: [email protected]. Yishai’s Instagram: @DrYishai or https://www.instagram.com/dryishai/To request being on TSBS, please book a call with Dr. Yishai at: https://calendly.com/dryishai/adapt Disclaimer: The information contained in this publication is for general informational purposes only and shall not be relied on or construed as coaching advice. © 2020 Yishai B LLC. All rights reserved.  ABOUT THE PODCASTYou were built for speed.But right now you feel slower than you look on paper.Most founders try to outwork that slow-down.It only burns them out.Your mind is the only machine your company doesn’t upgrade.So leaders keep pushing against the wrong thing.Hosted by doctor of psychology and executive coach Dr Yishai Barkhordari.DISCLAIMERThis content is for informational purposes only and does not replace medical, psychological, legal, or financial advice. It is not therapy, clinical advice, or coaching guidance. All examples and stories are illustrative. Some examples or stories are composites. Results vary based on personal effort, context, and market conditions.Always consult qualified professionals before making decisions that impact your business, health, or well-being. © 2026 Yishai Barkhordari. All rights reserved.