Ep 016 | Melodie Mills of Mills Media Inc.

With an extensive background in the media management industry, Melodie Mills specializes in introducing small businesses into the wide world of digital marketing. Based out of Canada, Melodie started her own digital marketing firm back in 2015, turning what was once a side gig into a full-on career. This is not an episode you'll want to miss as we dive deep into properly using social media to expand your business. Guest: http://bit.ly/2hvNVoU  Facebook: https://www.facebook.com/MillsMediaInc/ Wine (Canada): http://bit.ly/2hugPFT Wine (Napa): http://bit.ly/2hsQY0Z Background 2015 was a rough year, wanted to make a change passion for social media worked out of public library until a client took a chance small business, use mainly freelancers Early hurdles Self-confidence Working alone Not having a computer 1st clients Lots of "no's" until the first client All digital- LinkedIn, Facebook and Twitter Clientele Started during recession in Alberta, oil and gas companies Shifting towards real estate Outsource vs. In House Freelancing vs. Big Companies hiring their own help No international clients yet could go international Customer Relationships Get to know them/ video chats/ discovery sessions Need a website and Facebook page Focus on authentic content that caters to the client/ target market Involvement Avoiding micro-management Pinterest Mainly women How to best utilize What not to do Focusing on followers Spamming Staying professional What to avoid Content Trial and error What to stick to Captioning Importance Video/ Facebook live