Ep 016: Should You Let Subscribers Opt Out Of Sales Emails?

In this episode, Branda discusses the concept of a "soft opt-out" in email marketing, allowing subscribers to opt out of receiving specific promotional or launch emails without unsubscribing from the entire list. She explores the benefits, such as retaining more subscribers and providing valuable feedback, as well as potential downsides, like reduced awareness of offers and technical challenges.Tune in as Branda discusses:What's a soft opt-out and how it differs from a full unsubscribe.How to implement soft opt-outs depending on the email marketing platform used.Pros and cons of soft opt-outs.Mentioned in the episode:Launch Copy https://www.therelevantcollective.com/launch-copy________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective