Ep #017: Why Micro-Influencers Matter To Your Business (with Jack Rubin)

In this episode, we’ll be talking to Jack Rubin the co-CEO of Purdy & Figg, and with the help of micro-influencers, how he tripled its growth. [01:12] Introduction to Purdy & Figg.   [02:08] Sibling dynamic in running a business. [04:47] Purdy & Figg’s origin story. [07:30] Stumbling across Kynship. [09:38] Jack’s approach to outsourcing. [13:18] Previous outsourcing experience. [16:16] Influencer stats to Purdy & Figg campaign. [18:28] The element of surprise. [20:46] Advise to brands. [23:07] Continual handholding with influencers. [25:14] Building a long-term community gem. [26:18] Influence of marketing goals. [28:10] The influencer pyramid theory. [30:17] Taylor’s remark. Cody Wittick: Twitter Taylor Lagace: Twitter