Ep.018 – Scott Fuller – Lessons on Loyalty, Craft, and Clients Who Become Family

What do world-class logo design, Junior Olympic table tennis, and a mythical quest for the perfect Boo-Berry cereal have in common? Only Scott Fuller could tie them all together and somehow make it all practical, hilarious, and surprisingly heartfelt.In this episode, branding expert Scott Fuller lets us into his world: how he turns every client into a friend for life, why he’ll only trust barbers with beards “ten times better than his,”. We also get into the secret sauce behind how Scott instantly makes clients feel understood (sometimes in just a five-minute call).Along the way you'll hear:How to win a significantly higher percentage of clients (no salesy systems involved).How to increase your repeat customers (clients that come back over and over create consistent income and are the secret to longevity as a freelancer).How Scott builds trust faster than most designers send a proposal.Creative South memories that forged lifelong friendships.How to create iconic logos and branding by viewing the design process through a unique frame.If you’ve ever wondered how great creatives build bonds, find their people, or obsess over something as deeply as Scott obsesses over his beard… this episode is your new favorite.Join the Creative Slash Newsletter and Get the 5-Part “Off the Record” email series FREEClick here to get the five-part “Off the Record” email seriesNote: If you're looking for hard-earned advice, resources from top creatives, and the products they can't live without, you're going to love this.Brad WoodardBrad is an illustrator and designer behind Brave the Woods, a full-service studio working with clients like PBS Kids, Ford, Target, and USPS. His bold, playful style and heart-led storytelling shine through everything from brand campaigns to children’s books.View Brave the WoodsDustin LeeDustin is the founder of RetroSupply, a shop for retro-inspired brushes, textures, and digital tools used by tens of thousands of creatives from indie artists to major studios. He shares what it’s really like to run a creative business while keeping it small, weird, and intentional.View RetroSupplyCreditsAudio/video editing: Clara Wright Cover art: Brad WoodardIntro animation: Seth AustinIntro music: “Snakes and Fire” (Instrumental) by Pär Hagström