EP 02: Action, Not Swiping | Scott Sugino, CEO of Yamaha Music Innovations

What happens when the person investing in the future of music technology nearly cries listening to a song he made himself?Marco Palou, author of HOMO ARTIS, sits down with Yusuke “Scott” Sugino, President and CEO of Yamaha Music Innovations, home to a $50 million fund focused on music, media, audio, and creative technology. This is Don’t Freak Out, a podcast about being human in the future that came, where every conversation happens while making something with our hands.They talk about the gap between wanting to create and actually creating, Scott’s honest experience with his four year old son’s screen time, why AI has not fundamentally changed music yet, and the song Scott wrote while moving from Germany to the United States.The conversation eventually reaches a larger question: if machines take more of our work, what will human beings live for? Scott’s answer is simple. Action, action, action. Not swiping.Learn more about Yamaha Creator Pass: https://yamahacreators.comGet the first 4 chapters of HOMO ARTIS free: https://homoartis.comWatch and follow Don’t Freak Out: https://dontfreakout.usInstagram: https://instagram.com/dontfreakoutpodcastSay hello: [email protected] by Shira Chait and Marco PalouCinematography and stills by Raul Seca Jr.Production design by Teresa Guerrero C.Color corrected by Shira ChaitPost production by Amarte Labs Get full access to Marco Palou at marcopalou.substack.com/subscribe