Ep 02 - Lewis Goldman: Mastering Marketing Evolution in the Digital Age

We speak to a legendary NYC Marketer, Lewis Goldman who talks about being a pioneer in digital marketing. Lewis shares stories about recent trends in digital marketing and where we are going in the new AI/LLM era. Hear about what role social influencers play, what the future of influence marketing is and also When is it appropriate to knock over a convenience store. ABOUT OUR GUEST: Lewis Goldman - PARTNER – CHIEF GROWTH OFFICER, FRACTIONAL CMO, CRO The Consultant Who Scales Businesses Lewis Goldman is a TechCXO Partner in its New York office, and a marketing consultant specializing in scaling businesses rapidly through marketing, new products, new channels/partnerships, and leveraging customer data to cross sell and upsell existing customers. His focus on accelerating growth comes from extensive experience as a CMO and heading up growth, digital marketing, and E-Commerce efforts at companies ranging from Citigroup and MetLife to LinkedIn, Amazon, and LendKey. Customer Centric - Leveraging his experience in marketing, digital transformation, and data/analytics, Lewis specializes in leveraging a customer centric approach to innovation through using digital, data, and identifying new market opportunities to accelerate revenue growth. Beyond Marketing to help scale organizations - Lewis helps smaller entities scale their organizations and processes by using his experience building or reorganizing 10 different marketing/E-Commerce organizations ranging from startups to new businesses within Fortune 50 companies. What is THE SKYLOUNGE? Tales from the SkyLounge is a podcast where we take you on a journey through the world of business, consulting, and venture investing. In each episode, we gather in our virtual sky lounge, high above the hustle and bustle of the everyday world, to hear stories from the people who are shaping the future of these industries. From entrepreneurs who are disrupting the status quo, consultants who are helping companies solve their biggest challenges, and investors who are making bets on the next big thing. ABOUT OUR HOST: Todd Merrill is an experienced software executive who typically assists clients as a fractional or interim CTO and CiSO as a partner at TechCXO. He has served in a series of companies as a C-Level executive focused on leveraging the Cloud to bring SaaS offerings to market. As an entrepreneur, turn-around expert, technology and product leader, and mentor, Todd has held full corporate P&L and product development responsibilities and directed diverse international teams of Engineering Managers, Mobile Architects, Developers, Dev Ops, QA, and Customer Success professionals. Subscribe and turn on notifications to listen to new episodes as they launch! YouTube: https://www.youtube.com/playlist?list=PLfeCS-Varb4gu2uCwyRTXWWEdP676Huh6 Spotify: https://open.spotify.com/show/6jz6ubcaUZ20Xh8TXhwzEN Apple: https://podcasts.apple.com/us/podcast/tales-from-the-sky-lounge/id1730134658 Amazon: https://music.amazon.com/podcasts/4ba289a5-0d33-4589-95c7-83416731a864/tales-from-the-sky-lounge Follow Tales From The SkyLounge on Social Media X/Twitter: @TFTSkyLounge TikTok: tiktok.com/tftskylounge Learn more about TechCXO: https://www.techcxo.com/ Production/Design: James Liebman Music: Soundstripe/Cody Martin-Sunrise