Ep# 020: How to Build a Brand, Not Just a Business with Ashley Mahoney

I didn’t quite understand the power of building a brand over just building a business until I connected with the talented and brilliant Ashley Mahoney of Hello Big Idea! Ashley is the Founder and Creative Director of HBI and she’s the reason that my brand was born a few years back. So it made perfect sense to bring my friend and the expert behind my E.H. brand, Founder and Creative Director of Hello Big Idea, Ashley Mahoney, onto the podcast! She graciously agreed and dropped some serious knowledge on branding, how it’s done and why it’s so important to success! So be sure to tune in and catch this week’s episode, because it will give you a leg up in scaling up, for sure! IN THIS EPISODE YOU’LL HEAR ALL ABOUT… How Ashley shifted gears and went from high school teacher to successful full-time business owner The difference between building a business and a successful brand How to scale a personal brand The value in the journey and the failures along the way Some key steps in creating or fine-tuning your brand or idea Great resources to help you grow in business, branding and in life https://www.instagram.com/elizhartke And, make sure you grab the freebie on "How to Craft Your Copy" along with the show notes here: ElizabethHartke.com/podcast/020