Ep 020 The Famous ‘Launch Pattern’

Quick Chat #20 from the Slow Coach Project. I’m launching my new e-course this weekend. The cart opens on Sunday. If you’re launching an e-course any time soon, it’s worth knowing that there is a launch pattern. That is, launches tend to follow the same trajectory regardless of your niche, regardless of your price. It goes like this: Cart opens, there’s a flurry of sales. The follow week, barely any sales. Cart closes, another flurry of sales. Whether your launch goes for one week or three, the pattern is always the same. It simply reflects human nature. If you’re an author, it’s like a narrative arc, flipped! Which is actually a smile shape so there you go. Never lose heart if (and when) your launch slumps in the middle. Things will pick up at the end. ‘Last minute’ is how most people roll. Everywhere. In every niche. I’ll let you know how my launch goes. Stay tuned! About the Slow Coach Project The Slow Coach Project is an experiment. I am casting my net to see who’s out there, who I can help and who wants to hang out with me while they grow their biz and learn from me and my experiences. ► If this sounds like a good plan come join me in my free, FB mastermind ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠the Slow Coach Project⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. ► Join my Slow Coach mailing list ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. I will never spam you, but I will write now and then. Because that’s how this works, yeah? ► If you’re curious about the creativity business that I run, check it out here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠girlandduck.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ► To book a 1:1 coaching session with me, please go here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Creativity Consults⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠