Ep #022: Using authenticity to attract consumers and Influencers (with Jake Karls)

In this episode, we’ll be talking to Jake Karls, the co-founder of Mid-day Squares. Today will be talking about how telling a unique story assists Mid-day in building relatability with consumers and attracting the right influencers to work with. TIMESTAMPS [01:01]: Getting Mid-day into 3000 stores. [01:33]: Business split. (D2C/Retail) [02:04]: Size of business. [03:55]: Family dynamic in a business partnership. [05:01]: Market penetration secret. [07:10]: Building a brand in public. [10:14]: Getting awareness for a brand. [11:49]: Inbound vs outbound percentage. [12:14]: Marketing budget spent on influencer. [13:47]: Budget breakdown. [15:09]: ROI of Influencer. [15:59]: Tapping into affiliate marketing. [17:24]: Driving traffic to stores through ads on Meta. [18:10]: Scalability of customized photo strategy. [19:40]: Influencer approval process. [20:36]: Influencer marketing manager. [21:31]: Advice to brands working with influencers. [22:43]: Video customer service. Cody Wittick: Twitter‍ Taylor Lagace: Twitter