Ep 023: Marketing for Midlife Women Without the Cringe - with Krista

If marketing and selling online feels overwhelming or just not made for you, you’re not alone.In this episode, I’m joined by Krista Smith from Activator Awesome. Krista helps women in midlife learn marketing and sales in simple, practical ways that actually make sense for their brains and their lives.We talk about why feeling “behind” online has nothing to do with your ability, why more followers won’t fix a conversion problem, and how confidence comes from clarity, not perfection.This conversation covers social media myths, selling without feeling salesy, why so many women hide instead of showing up, and what it really looks like to build a business that grows with you, not at the expense of your life.If you’re a woman building a business in midlife and want less noise and more clarity, this episode is for you.Links mentioned:Activate Her Awesome: https://activateherawesome.comKrista on Instagram: @activateherawesomeFree quiz: https://shannonacheson.com