Ep 025: Behind the Scenes of My Client’s Email Strategy

from Chaos to Conversions: A Podcast on Launching and Email Marketing · host Melanie Battistelli, OBM and Branda Villacob, Copywriter

In this episode, Branda takes us on a ride through the email marketing world, armed with nothing but her wits and a spreadsheet full of data! She shares a behind-the-scenes look at a nine-month journey with a unique client—a pair of Texas real estate developers. Discover how she navigates from initial market research to refining messages that truly resonate. Branda reveals her strategic thought process, the results of her experiments, and actionable insights you can implement in your own business.Tune in as Branda discusses:Crafting an email marketing strategy from the ground up.Experimenting with different types of content to see what resonates.Segmenting audiences and refining messages to maximize engagement.________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

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This episode is 24 minutes long.

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This episode was published on August 6, 2024.

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