Ep. 025 - Strategic Planning for Podcast Growth with Jess Milanes

In this conversation, Raven O'Neal discusses her podcast journey withJessica Milanes, focusing on the challenges and strategies of podcasting.They explore the podcast's purpose, audience, goals, current performance metrics, and marketing strategies. Jess provides insights on organic growth, community engagement, and paid advertising, emphasizing the importance of SEO and audience connection.The discussion concludes with actionable takeaways for improving the podcast's reach and effectiveness.TAKEAWAYSRaven launched her podcast without a clear strategyThe podcast aims to provide hacks for diverse individualsGoals include securing sponsorships and increasing downloadsCurrent download metrics are around 65 per episodeMarketing efforts are primarily through social mediaEmail marketing is a crucial area for improvementPaid advertising can enhance podcast visibilityBuilding a community can foster deeper engagementSEO and keywords are vital for discoverabilityContinuous learning and adaptation are key to successDISCUSSION TIMELINE04:04 Understanding the Podcast's Purpose and Audience06:45 Goals and Aspirations for the Podcast08:56 Current Performance and Download Metrics11:54 Marketing Strategies and Organic Growth14:25 Effort-Based Marketing and Community Engagement17:21 Exploring Paid Marketing Strategies20:08 Building a Community and Engagement Strategies22:52 Final Thoughts and Future DirectionsCONNECT WITH JESSJess on LinkedIn:www.linkedin.com/in/jessmilanesSmart Podcast Solutions Website:www.smartpodcastsolutions.comHOST INFOHi, y'all! I'm Raven O'Neal, a diversely curious serial entrepreneur with over a decade of experience. But the fun doesn't stop there. I'm also a mentor, wife, mother, and business expert. I see my business as an extension of all my personal and professional life experiences, embracing growth and learning from a few fumbles along the way.Throughout my business journey, I've supported over 500 female-led startups, advised more than 200 founders 1:1, and played a role in facilitating over $100M in funding. My calling is to help women transform their businesses and lives through collaboration and partnerships. I look forward to being with you every step of the way on your journey to growth and transformation. If you want to join the conversation, be sure to hit Subscribe wherever you get your podcasts.⁠⁠www.hackingthepatriarchypodcast.com⁠