Ep 03: Luke Carthy - The Power of Being a Freelancer in the eCommerce Sphere

Luke Carthy is an eCommerce growth consultant that specialises in strategy, conversion and search and has over 12 years of experience. He is an avid eCommerce speaker, delivering talks at a range of conferences, meetups and events. He has worked for in-house brands, at agencies delivering client work and is now a fully fledged freelancer.  He shares his journey into freelance,mental health struggles with being a freelancer, the importance of identifying your niche, Lidl’s Christmas campaign URL disaster, strategies that have transformed the sales of an array of clients, and how to maximise your eCommerce site for Black Friday.