[Ep 030] User Adoption Isn’t a Mandate—It’s a Strategy

User adoption is the difference between Salesforce being live… and Salesforce delivering value.In this episode of Salesforce at Scale, we break down what real user adoption looks like — and why you can’t mandate it.What you’ll learn:Why user adoption is cultural, not just technicalHow leadership behavior directly impacts platform successPractical strategies to increase adoption before and after go-liveWho it’s for:Salesforce admins, architects, IT leaders, delivery managers, and business stakeholders responsible for driving Salesforce success at scale.Greg Banks is joined by Allie Nelson and Al Huerta from Cirrius Solutions to discuss real-world adoption challenges drawn from enterprise Salesforce implementations. The conversation covers ROI, data quality, leadership alignment, power users, detractors, and recovery strategies when adoption stalls.If you’re investing in Salesforce, make sure it’s actually being used the right way.Follow the show for more practitioner-led insights on designing Salesforce for scale.Salesforce adoption, user adoption strategy, Salesforce at scale, change management, Salesforce leadership, CRM ROI, digital transformation, Salesforce governance, power usersGuests + credibilityGreg Banks is joined by Allie Nelson and Al Huerta, drawing on years of real-world Salesforce delivery experience across complex orgs and long-term implementations.Primary CTAFollow Cirrius Talk: Salesforce at Scale and share this episode with peers responsible for Salesforce strategy.Want More: Watch: YoutubeListen: Apple Podcasts \ SpotifyRecommended LinksAllie Nelson on LinkedInAl Huerta on LinkedInGreg Banks on LinkedIn Cirrius BlogCirrius SolutionsJason Fowler MusicFor questions or feedback, please contact us at [email protected] Trailmix from the episode: https://trailhead.salesforce.com/content/learn/modules/user-adoption-metricshttps://trailhead.salesforce.com/users/victoriapoku/trailmixes/user-adoption-trailmix