Ep 032: How to Use Storytelling in Your Business with Kris Jones

In this episode, Melanie and Branda welcome Kris Jones, a StoryBrand Guide, to unravel the mysteries of effective business storytelling. Discover why your client should be the hero of your narrative, learn how to craft a compelling story even if you think your business journey is "boring," and explore practical techniques for deeply connecting with your audience. Whether you're a seasoned entrepreneur or just starting out, this conversation will revolutionize your approach to marketing and help you create a story that truly resonates with your ideal clients.Tune in as they discuss:The story formula: positioning your client as the hero and yourself as the guide.Crafting a compelling narrative even without a "big" story.Practical techniques for gathering customer insights and creating connections.Connect with Kris:Website: https://www.reddoordesigns.com/Instagram: https://www.instagram.com/reddoordesign/Facebook:https://www.facebook.com/reddoorportland/?fref=tsLinkedIn: https://www.linkedin.com/in/reddoordesigns/YouTube: https://www.youtube.com/@reddoordesignLearn to communicate your value & write a truly compelling copy in only 5 minutes: https://www.reddoordesigns.com/free-resources________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective