Ep 037 Three Ways Sales Leaders can Accurately Measure Retention vs. Churn

Another day, another salesperson gone. Lost to a toxic workplace. Or a lack of empathy. Or misalignment. What if your sales team could increase retention? What can you do to decrease churn? Is it even possible with the traditionally high turnover of sales? The key lies is empathy. 🗝️ This week, Ronda Robinson, Founder of Robinson Alliance Group, joins me to discuss recruiting and retaining salespeople while maintaining a healthy work culture. According to Ronda, your business must: 💥Lead with empathy and intention 💥Set sales teams up for success by understanding who are the Hunters and who are the Farmers- and nurturing both 💥Avoid paying a 'people tax' by paying attention to the human aspect of workers Following these guidelines from recruiting to retaining will foster an environment where salespeople are: 💥Excited to come to work 💥Set up for success and growth 💥Retained long-term Join us on the latest episode of Mental Selling to learn more about breaking the high-churn culture of sales and fostering a revolutionary sales culture in your business. “When we don't pay attention to the personal side of people, what they have going on inside, then you will pay a people tax.” — Ronda Robinson