Ep 038: Laura Beavin-Yates: Agile Neuroscience: Uncovering The Unsaid in Leadership and Marketing

About Laura Beavin-Yates: Laura is the Director of Customer Success for a firm called Immersion Neuroscience, which helps measure and foster human connection to ourselves to other humans and to experiences. Laura has a passion for helping foster human connection.   In this episode, Jordan and Laura Beavin-Yates discuss: Only 30% of responses to surveys and interviews accurately predict behavior Lack of awareness and social pressure are responsible for the gap Measuring the respondents' reactions can close the gap Key Takeaways: A new, affordable method for measuring a respondents' "immersion" with an idea or language.  The process can be anonymous Oxytocin is a measure of "immersion"  The studies indicate that women experience more "imposter syndrome" than men.    "Our goal is to improve the human experience." —  Laura Beavin-Yates   Get the complimentary guide: How To Select An Executive Coach at www.selectcoach.workplacewarrior.com    Get the Am I Abrasive Self Test at abrasive.workplacewarrior.com  Connect with Laura Beavin-Yates: Email: [email protected]     LinkedIn: https://www.linkedin.com/in/laura-beavin-yates/      Connect with Jordan:   Get the complimentary guide: How To Select An Executive Coach at www.selectcoach.workplacewarrior.com    Get the Am I Abrasive Self Test at abrasive.workplacewarrior.com    Website: www.workplacewarriorinc.com Twitter: https://twitter.com/jordangoldrich1 Facebook: https://www.facebook.com/jordan.goldrich Instagram: https://www.instagram.com/jordangoldrich/ LinkedIn: https://www.linkedin.com/in/jgoldrich/