EPISODE · Aug 25, 2020 · 22 MIN
EP 038: The Donkey, the Workhorse, and the Unicorn
from This Can't Be That Hard · host Annemie Tonken
In 2019, I gave a talk at The Family Narrative called “Creating a Business that Feeds Your Soul (and Your Family)”. My initial intention was to put together a talk on pricing, but the more I thought about it, the more I felt like the talk needed to be about alignment. Pricing, after all, isn’t a one-size-fits-all thing… but in order to work, pricing DOES need to be in alignment with your business model and your market. Over the course of this episode and next, I’m presenting a modified version of that talk that I hope you’ll enjoy (AND find helpful). Today, I’m talking about the three aligned business models that can work, and three misaligned models that often fail. Show notes: www.thiscantbethathard.com/podcast/038Resources:New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.Long-time listener? Leave a review!
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In 2019, I gave a talk at The Family Narrative called “Creating a Business that Feeds Your Soul (and Your Family)”. My initial intention was to put together a talk on pricing, but the more I thought about it, the more I felt like the talk needed to be about alignment. Pricing, after all, isn’t a one-size-fits-all thing… but in order to work, pricing DOES need to be in alignment with your business model and your market. Over the course of this episode and next, I’m presenting a modified vers...
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EP 038: The Donkey, the Workhorse, and the Unicorn
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