EP 04: Attract & Retain Customers with Lynn Ross

In this episode, we sit down with Lynn Ross, the visionary owner of Toy and Baby Boutique Mother and Earth. Join us as Lynn shares her inspiring journey of building and evolving her business, highlighting the importance of fun in every aspect of her entrepreneurial venture.Lynn delves into key business strategies, exploring the wisdom behind following trends and the impact it has on the bottom line. She also provides valuable insights on expanding the lifetime value of your current customer base, emphasizing the significance of positioning yourself as an expert to attract and retain clientele.Tune in to discover Lynn's expert advice on addressing the common challenge of customers saying, "I didn't even know you were here." Learn practical solutions to ensure your business remains visible and accessible to your target audience.Facebook: https://www.facebook.com/MotherandEarthInstagram: https://www.instagram.com/motherandearth/ Tiktok: https://www.tiktok.com/@motherandearth--------------Are you eager to develop a strategic roadmap that positions you as the industry expert, attracting a steady stream of customers to your business? If the answer is yes, don't hesitate to reach out and learn more about this opportunity!Grow Your Local Business Blueprint:  Demand. Passion. Expertise Unleashedhttps://nextwavebusinesscoaching.com/apply-now-questionnaire/Connect with Jen:www.Nextwavebusinesscoaching.comhttps://www.linkedin.com/in/jenniferowenskok/ DM me on LinkedIn and mention you are a podcast listener!My name is Jennifer Kok, and I’m a profit and growth advisor for service-based women entrepreneurs. I help women business owners make smarter, more strategic decisions so they can grow profitably, pay themselves consistently, and avoid burnout.Because the truth is, business owners make decisions all day long, but the ones that really matter are often the hardest ones. Should I hire? Raise my prices? Invest in marketing? Let go of a draining client? Expand, or simplify?Those decisions carry weight, and they can impact your time, your profit, your energy, and your long-term growth.That’s why I created the Focused Growth Collective, a virtual mastermind for women business owners who want support making the kinds of decisions that move a business forward. Yes, we talk strategy, but we also look at the bigger picture like mental load, health, profit, and long-term sustainability.My goal is to help women build businesses that pay them well, support their lives, and still feel worth leading 10 years from now.Connect with me:Website:Facebook:Instagram:LinkedIn:YouTube: