EP04 AI and Avoiding Burnout Without Slowing Down Kim Morrison

  In this episode of SuperLeaders, Nikki Fogden-Moore sits down with Kim Morrison, founder of Twenty8 Organic Skincare & Essential Oils, entrepreneur, former athlete, and longevity advocate, to explore how the definition of success evolves as leaders grow wiser, more discerning, and more intentional. Drawing on decades of experience building consumer brands, mentoring leaders, and navigating both personal and commercial challenges, Kim shares why success is no longer measured purely by revenue or scale, but by health, energy, freedom, and meaningful impact. Together, Nikki and Kim unpack what it means to lead sustainably in an age of rapid technological change, rising burnout, and increasing complexity. The conversation moves from conscious leadership and ageing with strength, to the practical realities of adopting AI without losing ownership, discernment, or human connection. A candid and grounded discussion for leaders who want to build enduring businesses, without sacrificing wellbeing, values, or perspective. In this episode: How the definition of success changes with age, experience, and perspective Why health, energy, and happiness are foundational leadership metrics Moving beyond hustle culture towards sustainable, high-performance leadership The rise of age-neutral and longevity-driven entrepreneurship Using AI as a leverage tool, without being bamboozled or outsourcing accountability Lessons learned from costly business investments and unmet ROI Why leaders must understand AI, even if they don't intend to master it The shift from vendor relationships to true strategic partnerships Creating an "imaginary board of directors" to guide decision-making Managing negativity, burnout, and cognitive overload in modern leadership Connect with Kim Morrison: Twenty8 Organic Skincare & Essential Oils Connect with Nikki: www.nikkifogdenmoore.com Subscribe: Spotify · Apple Podcasts · YouTube