Ep. 04: Why Should CEO's Bother With LinkedIn?

Ben is joined by Colleen McKenna, Founder and CEO of Intero Advisory. Colleen is a LinkedIn specialist, coach, and trainer. If you're a CEO or entrepreneur wondering "why should I spend time with LinkedIn?" this episode is for you. Sneak peek: LinkedIn is NOT about selling; it's a "digital handshake." Since 2011 Intero Advisory, a LinkedIn consulting, coaching and training firm, has been engaged by more than 280 companies who have increased their presence, revenue and hiring opportunities applying Colleen's insight, strategy, and techniques. Colleen and Intero shake up the status quo with a 'personal' approach to business by maximizing an individual's network, personal brand, and expertise.