Ep. 04 with Fab Giovanetti - How to market to hearts, not to brains with Fab

Fab is, as her name states, is a FABulous woman. Passionate about Marketing to hearts, not to brains. Doing things differently when it comes to marketing. That’s why she founded Alt Marketing School, where she teaches to other ‘Rebels’ (aka, the students). Showing them how to make marketing more human, accessible, inclusive, impactful and fun. In this episode, we talked about: The origin of the name "Rebel" The purpose of the Alt Marketing School A new definition for 'Productivity' The importance of being 'authentic' on Social Media Ways to navigate with AI The story behind the creation of the Alt Marketing School The 100 List of Top Marketers Openness, sharing and inspiration, are at the core of this conversation, just like Fab. 💚 More about Alt Marketing School Top Marketers 2024 Positive Impact Marketing Certification